Strong Partnership – Great Impact!

At TMS, we believe that great partnerships fuel even greater outcomes. Our recent collaboration with Viber for Mr. Bricolage is a shining example of how strategic innovation, data-driven creativity, and deep platform expertise can deliver measurable business success.

Through our integrated media and digital strategy, crowned by an award-winning Viber campaign, we achieved a significant sales uplift both in-store and online — proving the power of personalized, mobile-first communication.

We turned collaboration into measurable results, embracing the latest super app trends and being inspired by key shifts shaping today's mobile landscape:

• Privacy with relevance: It's time to move beyond generic, “spray-and-pray” messaging, using zero-party data to deliver targeted, personalized, two-way communication.
• Mobile-only mindset: With 5G and mobile commerce on the rise, brands are shifting their focus entirely to mobile. Our strategy embraced this transformation, prioritizing seamless mobile experiences that keep users connected wherever they are.
• Super apps take center stage.

Viber for Business: A Powerful Suite of Brand Solutions

Through Viber Ads, branded Lenses, and the launch of Mr. Bricolage's own Viber channel, we created a strong, interactive presence that boosted engagement and click-through rates.

The campaign combined interactive content (polls, quizzes, videos) with personalized promotions and Viber promo codes, driving exceptional engagement.

As Boryana Gigova, Marketing and Business Development Manager at The Media Shop Bulgaria, shared:

The results speak for themselves: higher engagement, stronger brand awareness, and measurable sales growth — both online and offline.

This campaign demonstrates how brands can thrive in the era of privacy, personalization, and mobile-first marketing by partnering with the right platforms and agencies.

That's how TMS delivers success — by turning insight into innovation and engagement into growth.